Danish designer Malene Birger launched By Malene Birger the label in 2003 it was an instant success. The brands signature style consists of strong graphics, contrasts and interesting silhouettes designed to be sharp and modern. The result is subtle sophistication with an edge. The designed focus is on garments that can be dressed up or dressed down for any occasion, day or night. Designs are bold, fashion forward, decadent, and easy-to-wear.