Weekend MaxMara is the “life-style” line by MaxMara Group. Launched in 1984 to offer the customers a casual, outdoor collection ideal for weekends. Since then the label has grown and is no longer just leisurewear. Weekend is about offering a combination of glamour and sophistication, matched with practicality and versatility. It’s about easy chic fashion with a casual touch, “utility de luxe. Focused on fits and choice of fabrics, the use of color and decorative feature. Offering wardrobe essentials coats and t-shirts, season after season.